Hello you!

I’m Sas Petherick: OG Coach, Supervisor & Self-belief Nerd

I'm delighted you're here...

and because I'm incapable of small talk...

Fie truths that nchor me:

1

I believe to my bones that Self-belief is your most valuable asset.

It flavours everything: your presence with clients, the way you run your business, how you receive money, how you show up, and how honest you’re willing to be with yourself.

We aren’t handed self-belief – we cultivate it through brave experiments, imperfect tries, and the slow expansion of what we believe is possible.

2

I’m fiercely self-reliant, with a tendency to overfunction; asking for help feels horrific. AND the biggest shifts in my life have come from being richly supported.

I’ve worked with my supervisor, Marie (who I’m convinced is part oak tree), for years. My trainer, Sarah, is helping me get JACKED in my 50s. I don’t think there is anything my small circle of women couldn’t sort out, given enough tea.

We don’t grow in isolation: this happens when someone sees us clearly, challenges us lovingly, and champions us with glee. We need each other.

3

I’ve always been an edge-dweller: I never followed the script – the first in my family to go to uni, the sole woman in too many boardrooms. I’m childless by choice and sober by necessity. I left the big job, salary + prospects to follow a deep sense of rightness about this thing called coaching (no one got it).

I live with heart failure, and have bridged this world and… somewhere else. I’m fascinated by consciousness, our galactic origins; surrealism, and the mystic.

If you’ve ever felt like an outsider, you’re in good company.

4

I am joyously astonished that for the last 12+ years, I’ve generated my income solely from the contents of my heart and brain, by going all in on coaching, by learning how to play the business game.

This has allowed us to gut-renovate our beloved Victorian Lady house in Bristol, move back to our motherland of New Zealand to be with family, and ensures I have my feet on my favourite Greek island twice a year.

I am utterly unemployable and entirely free. This is WILDLY fun to me.

5

My core personal value, my go-go juice, how I walk through the world, my ‘why’ at the root of my entire coaching philosophy is: LOVE.

This is a love that goes beyond personality, identity, or behaviour, to the innately worthy, uniquely fascinating being in front of me. In te reo Māori, this is Arohanui: “big love.”

I am deeply, tenderly, unconditionally invested in you.

One of my favourite humans, philosopher Alan Watts, said: 'trying to describe yourself is like trying to bite your own teeth'.

Yep. Still, I've tried my best below:

Preferentially

Psychometrically

MYERS BRIGGS

I'M AN INFJ

The Nurturing Counsellor.

KOLBE SCORE

I'm a quick start

On the Conative Kolbe Index

ENNEAGRAM

I'm a Seven

The Enthusiastic Visionary.

ASTROLOGY

Libra Sun

Cancer Moon, Aries Rising.

HUMAN DESIGN

I'm a 6/2 SACRAL generator

late-blooming sage and cosy hermit.

AND LIKE YOU...

I'm made of stardust

I am love, light, life: I am, that I am.

Professionally

2024

Developmental Coaching

Cultivating Leadership

2023

Diploma in Coaching Supervision

Beyond Partnership Ltd

2016

Narrative Coaching for Practitioners

Centre for Narrative Coaching

2015

Master of Arts, Coaching & Mentoring

Oxford Brookes University

2013

Certified Wayfinder Coach

Dr. Martha Beck

2012

Coaches Training Institute

Co-active Coaching

2007

Post-Graduate Diploma in Business Administration

Massey University

1995

Bachelor of Arts (Educational Psychology + Women's Studies)

University of Otago

Personally

I’m powered by compassion and black coffee.

I love belly laughs, deadlifts, moments of wonder, exploring consciousness, imagining a post-capitalist world, obscure UFO podcasts, nuance and complexity, poetry, wallpaper, memes, and your dog.

I can’t see a great movie too many times. I’ve travelled to almost every country, and I still don’t believe in the physics of flight. Home is anywhere Ash, Bohdi and my books are.

To me, being alive is an unending meaning-making process of imagination, experimentation and interpretation. I agree with John Steinbeck: nothing good gets away.

I’m Gen X. Sober. An Optimist. Believer. Motherless Daughter. Childless Aunty. Emerging Crone. Mostly embodying cheerful despair.

I can already tell you are so easy to love ❤️

How I got here…

I’ve been a pleasure to have in class since 1977. My childhood home was a chaotic combo of unprocessed grief, the benign neglect of 80s parenting and the trauma of high school bullying. I was a deeply sensitive kid in a family that did not believe in unspoken thoughts. I fell into books, then movies and music.

As an adult, I took on the role of comical peacemaker: low-maintenance, endlessly adaptable, and excellent at anticipating everyone else’s needs.

I’d been unwittingly training to thrive in chaos my whole life. And so I was continuously rewarded in stressful, often problematic workplaces, quietly wondering why I felt so far away from joy or meaning (no wonder I drank my feelings).

But it wasn’t until my third burnout that my dreams of corporate stardom began to evaporate. I began the long, slow healing path of grieving what I’d lost and figuring out what I truly longed for.

Coaching felt like coming home...

In my late thirties, I retrained as a coach and therapist, and as I started my practice, I began a Master’s degree in coaching at Oxford (because: never not overfunctioning).

My dissertation was a deep study of self-doubt, and my research was peer-reviewed and published: I got to present it at an International Coaching Conference.

Coaching had my heart, but took me a while to realise that I would be running an actual business (because I didn’t have a Scooby Doo clue how to do that).

My ‘strategy’ was essentially: coach your tits off.

And for years, that kind of worked. I focused on 1:1, then small groups, a workshop that I took around the UK. I hosted several deeply nourishing (and wildly unprofitable) retreats. At one point, I had a waitlist of 300+ people (which made me super anxious).

Then in 2017 my heart (literally) failed. I had a near-death experience that profoundly changed me.

A few years later, I created the Self-belief Coaching Academy and my coaching methodology was accredited by the ICF.

Since then I’ve had the joy of teaching almost 100 thoughtful coaches how to work with self-doubt in an evidence-based, trauma-informed, deeply compassionate way.

In 2023, I trained as a Coaching Supervisor, and it felt like the missing piece!

Partnering with coaches who care deeply about client work + building abundant, human businesses, while tending to their own Self-belief -

This is my love language.

I'm so glad YOU are here. I'm on the Gram most days, please do come and say hello!