Why your Coaching Offer isn’t selling (and what to do about it)
A private podcast for thoughtful coaches to create offers your people say yes to!
Look, I’m fed up with so many brilliant, thoughtful, deeply skilled coaches quietly sitting on extraordinary coaching offers, wondering why nobody is buying them.
If you’ve ever looked at some of the coaching offers selling online and thought: ‘my work is so much deeper than that… so why aren’t my people saying yes?!’ you’re not imagining things…
So many of us shy away from truly claiming our work...
…which turns our messaging beige, and our marketing… awkward.
We soften everything so we sound vague, or we over-explain, or we sound a bit apologetic.
And somewhere in all of that, the actually life-changing value of your coaching work gets lost.
Who it’s for. What actually changes. Why this matters.
Instead of standing in your unique, specific, and unrepeatable offer, it all sounds a bit ‘meh‘.
When you aren’t grounded, clear, or compelling, something feels ‘off‘ to your beloved potential clients, and they just keep on scrolling…
Look, WAAAAAAY dumber people than you have figured this out.
Of course you can too!
Without complicated funnels.
Or spunking 10k on that ‘Five Steps to Eleventy-figures’ mastermind.
Absolutely zero belly-curling marketing tactics are required.
You just need a clear, compelling, client-centred offer.
Grab your headphones and put on your comfy pants…
Inside Bold Not Beige:
Over five short practical episodes, you’ll learn how to take your offer from beige to bold - so it feels LIKE an easy yes for your clients.
Ep 1: Why it’s good news your offer isn’t selling
Because once you know what’s not working and why, you can stop making it mean something about you, and start fixing the real problem.
Ep 2: How to craft a coaching offer your clients actually want
Learn what makes an offer clear, compelling and relevant, so your people instantly recognise it as their next step.
Ep 3: Name and claim the value of your coaching
Get better at talking about the outcomes your clients can expect (spoiler: that’s why they buy!) without hype, vague generalisations, or overpromising.
Ep 4: How to attract ready-to-buy clients
Position your offer so the right people can see themselves in it and feel a grounded, genuine yes.
Ep 5. How to get your offer in front of the people it’s for
Shift from ‘I’m rubbish at marketing’ to experimenting with visibility, repetition and translation, so your offer reaches your beloved clients.
Hello you! I’m Sas Petherick
OG coach, supervisor + founder of the Self-Belief Coaching Academy.
Over the last 15 years I’ve had the absolute joy of selling dozens of coaching offers to hundreds of beloved clients. These days I support thoughtful coaches to build self-belief and juicy af businesses!
Before you decide…
“Maybe I just need another coaching qualification.”
“Maybe I should lower my prices.”
“Maybe I’m just not very good at business…”
Can I invite you to remember: this is your calling.
And claiming your work, your way, is part of the gig!
Your coaching deserves to reach your people.