Coach your clients beyond self-doubt with an evidence-based, trauma-informed certification for thoughtful coaches ready to work at the deepest layer of human change.

You already know how to coach.

But perhaps you’ve noticed there are moments where insight alone doesn’t create change.

Clients understand themselves intellectually, but still stay stuck in cycles of perfectionism, procrastination, people-pleasing, overthinking, collapse, or self-criticism.

Maybe you’ve felt the pull to go deeper than mindset work, behavioural hacks, or surface-level goal setting.

That’s where the Self-belief Coaching Academy comes in.

SBCA is a developmental, trauma-informed coaching certification designed to help you understand the root causes of self-doubt and support lasting transformation in your clients (and yourself).

Inside the programme, you’ll learn:

An evidence-based approach to coaching self-doubt

Trauma-informed ways of working with protective patterns

Practical tools to help clients build self-belief, self-trust, self-worth, and self-acceptance

How to work with more depth, discernment, and confidence as a coach

This isn’t about fixing people.

It’s about understanding the intelligent ways humans protect themselves and learning how to coach with greater compassion, clarity, and skill.

And perhaps most importantly, this work changes the coach, too.

As you deepen your understanding of self-doubt, you’ll begin to notice where it shows up in your own business, visibility, relationships, leadership, and coaching practice.

Graduates often describe SBCA as transformational, not just professionally, but personally...

“I haven’t had this kind of learning curve since I first learned coaching a decade ago. Everything before this felt incremental. SBCA felt like a giant leap and a new paradigm.”

— Stephanie Wasylyk

What makes SBCA different?

SBCA is a developmental, trauma-informed coaching certification designed to help thoughtful coaches work with self-doubt at its roots.

Rather than focusing solely on behaviour change, developmental coaching helps clients expand their capacity for self-awareness, complexity, emotional resilience, and meaningful action.

In practice, that means learning how to work with the deeper patterns underneath perfectionism, procrastination, overthinking, people-pleasing, collapse, and self-criticism, not just the symptoms themselves.

This is coaching that honours the intelligence of protective patterns while helping clients build the internal resources needed for lasting change.

Inside SBCA, you’ll experience:

ORIGINAL TOOLS AND FRAMEWORKS

Learn an evidence-based coaching methodology developed through academic research and refined through thousands of client sessions over the last decade.

EXPERIENTIAL LEARNING

This is a deeply applied programme. You’ll practise the tools in real time, work directly with clients, and develop confidence through lived experience, not just theory.

TRAUMA-INFORMED PRACTICE

Develop a deeper understanding of protective patterns, emotional activation, boundaries, and the impact of past experiences within the coaching relationship.

SUPERVISION AND COMMUNITY

Receive ongoing group supervision and support as you integrate the work into your coaching practice, business, and leadership.

PERSONAL TRANSFORMATION

SBCA doesn’t just change how you coach. It changes your relationship with your own self-doubt, visibility, leadership, and sense of possibility as a practitioner.

ICF ACCREDITED

SBCA is accredited by the International Coaching Federation as Continuing Coach Education (CCE).

SBCA might be for you if…

You’re a coach, therapist, mentor, or practitioner who wants to work with more depth and discernment

You’re interested in the root causes of perfectionism, procrastination, people-pleasing, overthinking, self-criticism, and protective patterns

You want to work in a way that is developmental, trauma-informed, and compassionate

You’re willing to examine your own relationship with self-doubt alongside your clients’

You believe meaningful coaching goes beyond quick fixes and behavioural change alone

You want to feel more resourced, skilled, and confident in the complexity of human change

You have existing client experience and are ready to deepen their work through a developmental lens.

Inside the curriculum

SBCA combines developmental coaching, trauma-informed practice, experiential learning, and evidence-based tools to help you work with self-doubt at its roots. Over nine rich modules, you’ll learn how to support clients with more depth, discernment, compassion, and confidence.

1. What Is Self-Doubt?

Explore self-doubt as an intelligent protective response rather than a flaw to overcome. Learn how self-doubt shapes behaviour, identity, and decision-making — and why insight alone often isn’t enough to create change.

2. Self-Doubt and Developmental Psychology

Learn a developmental approach to coaching that helps clients expand their capacity for self-awareness, complexity, emotional resilience, and meaningful action.

3. Trauma-Informed Coaching

Develop a grounded understanding of trauma, nervous system activation, boundaries, and emotional safety within the coaching relationship.

4. Coaching the Root Causes of Self-Doubt

Learn how protective beliefs are formed and how to compassionately work with the fears, risks, and unconscious strategies that keep clients stuck.

5. Coaching Your Clients’ Self-Doubt Story

Help clients untangle inherited narratives, identity stories, and old meaning-making patterns so they can relate to themselves differently.

6. Coaching the Protector

Explore the inner critic through an original, compassionate, trauma-informed lens and learn how to transform self-doubt from an adversary into a source of insight and protective intelligence.

7. Your Self-Doubt

Deepen your awareness of your own protective patterns, emotional triggers, and coaching edges so you can lead with greater presence, integrity, and courage.

8. Coaching With Clients’ Inner Compass

Support clients to reconnect with their values, self-belief, self-worth, self-trust, and self-acceptance beneath the noise of self-doubt.

9. Coaching With Dreams and Goals

Learn a compassionate, courage-based approach to change that helps clients take meaningful action even in the presence of fear, uncertainty, and setbacks.

You won’t do this alone.

Alongside the curriculum, you’ll be supported through live calls, coaching practice, supervision, and a community of thoughtful coaches who care deeply about their craft.

This is a learning environment designed not just for intellectual understanding, but for real integration.

You’ll be invited to practise the work, reflect deeply, experiment courageously, and develop your own voice and presence as a coach.

“Every coach needs SBCA. It is hands-down the best programme I’ve ever invested in.”

— Kate Jaeger-Thomas, Business Coach + Strategist

Hello you! I’m Sas Petherick

I’m a coach, supervisor, and teacher specialising in self-doubt, developmental coaching, and the inner work of meaningful change.

Over the last decade, I’ve coached hundreds of clients through private coaching, group programmes, retreats, and supervision. My Masters research explored the lived experience of self-doubt, and that work has since evolved into the Self-belief Coaching methodology taught inside SBCA.

What interests me most is not just behaviour change, but the questions beneath it:

What becomes possible when humans relate to themselves with more compassion, courage, discernment, and capacity? And how do we, as coaches, foster greater self-leadership in our clients?

SBCA brings together developmental coaching, trauma-informed practice, supervision, and experiential learning to help coaches support clients with more depth and skill.

If that’s the kind of work you’re here to do, you’ll feel very at home inside this programme.

The SBCA Programme includes:

The complete Self-belief Coaching Academy curriculum

9 in-depth training modules with video lessons, tools, and supporting resources

The Self-belief Coaching Academy manual

17 live group calls across six months for coaching, discussion, reflection, and Q&A

A Practice Pod with two other coaches to help you integrate and practice

Weekly study group sessions hosted by Head Self-belief Support Coach Scott Robson

25 original coaching tools and frameworks to use in your client work

Monthly Supervision + Support calls for 12 months following the programme

Lifetime access to the curriculum and training materials

Become a Certified Self-belief Coach

The next class begins DATE

SBCA is intentionally intimate. Each cohort is limited to 12 coaches to allow for meaningful discussion, supervision, practice, and individual support throughout the programme.

Because of the depth and experiential nature of the work, all applicants complete a short application process before enrolment.

A $500 USD deposit secures your place. Then you will choose one of the following payment options:

24 monthly payments

$271

(US Dollars)

12 monthly payments

$542

(US Dollars)

FULL BALANCE

$6,250

(US Dollars)

All prices are in USD and inclusive of taxes. The total investment is $USD 7,000. I offer a discount of $USD 250 if you pay in full, but there is no increase in price if you choose a payment plan.

How to Apply:

Click below to complete a short application form.

If your application is approved, you’ll be invited to select your preferred payment option and secure your place with your deposit.

If you have questions before applying, you’re very welcome to get in touch at sas@saspetherick.com

FAQs

I have loads of self-doubt. Can I still become a self-belief coach?

(this is emotionally important and very on-brand)

I lead a busy life. Will I have time for SBCA?

(practical buying concern)

I can’t make the live calls. Does that matter?

(important logistical objection)

How is SBCA different from other coaching programmes?

(core positioning opportunity)

What do I need to know about certification/accreditation?

SBCA is accredited by the International Coaching Federation (ICF) as Continuing Coach Education (CCE).

Do you offer refunds?

Please invest thoughtfully, as refunds are not offered.

(necessary)

Will my employer pay for this?

ROI doc

What past students say…

Every single coach needs to do this work! I knew there was something missing in how I was working with clients. They would say they wanted to do something, and they just wouldn’t do it, no matter how I coached them on it. I knew there was something deeper going on.

I haven’t had this kind of learning curve since I first learned about coaching a decade ago. Everything before this felt like incremental change, SBCA feels like a giant leap and a new paradigm.

~ Stephanie Wasylyk

I haven’t had this kind of learning curve since I first learned about coaching a decade ago. Everything before this felt like incremental change, SBCA feels like a giant leap and a new paradigm.

~ Stephanie Wasylyk