Coach your clients beyond self-doubt with an evidence-based, trauma-informed certification for thoughtful coaches ready to work at the deepest layer of human change.
You already know how to coach.
But perhaps you’ve noticed there are moments where insight alone doesn’t create change.
Clients understand themselves intellectually, but still stay stuck in cycles of perfectionism, procrastination, people-pleasing, overthinking, collapse, or self-criticism.
Maybe you’ve felt the pull to go deeper than mindset work, behavioural hacks, or surface-level goal setting.
That’s where the Self-belief Coaching Academy comes in.
SBCA is a developmental, trauma-informed coaching certification designed to help you understand the root causes of self-doubt and support lasting transformation in your clients (and yourself).
Inside the programme, you’ll learn:
An evidence-based approach to coaching self-doubt
Trauma-informed ways of working with protective patterns
Practical tools to help clients build self-belief, self-trust, self-worth, and self-acceptance
How to work with more depth, discernment, and confidence as a coach
This isn’t about fixing people.
It’s about understanding the intelligent ways humans protect themselves and learning how to coach with greater compassion, clarity, and skill.
And perhaps most importantly, this work changes the coach, too.
As you deepen your understanding of self-doubt, you’ll begin to notice where it shows up in your own business, visibility, relationships, leadership, and coaching practice.
Graduates often describe SBCA as transformational, not just professionally, but personally...
“I haven’t had this kind of learning curve since I first learned coaching a decade ago. Everything before this felt incremental. SBCA felt like a giant leap and a new paradigm.”
— Stephanie Wasylyk
What makes SBCA different?
SBCA is a developmental, trauma-informed coaching certification designed to help thoughtful coaches work with self-doubt at its roots.
Rather than focusing solely on behaviour change, developmental coaching helps clients expand their capacity for self-awareness, complexity, emotional resilience, and meaningful action.
In practice, that means learning how to work with the deeper patterns underneath perfectionism, procrastination, overthinking, people-pleasing, collapse, and self-criticism, not just the symptoms themselves.
This is coaching that honours the intelligence of protective patterns while helping clients build the internal resources needed for lasting change.
Inside SBCA, you’ll experience:
ORIGINAL TOOLS AND FRAMEWORKS
Learn an evidence-based coaching methodology developed through academic research and refined through thousands of client sessions over the last decade.
EXPERIENTIAL LEARNING
This is a deeply applied programme. You’ll practise the tools in real time, work directly with clients, and develop confidence through lived experience, not just theory.
TRAUMA-INFORMED PRACTICE
Develop a deeper understanding of protective patterns, emotional activation, boundaries, and the impact of past experiences within the coaching relationship.
SUPERVISION AND COMMUNITY
Receive ongoing group supervision and support as you integrate the work into your coaching practice, business, and leadership.
PERSONAL TRANSFORMATION
SBCA doesn’t just change how you coach. It changes your relationship with your own self-doubt, visibility, leadership, and sense of possibility as a practitioner.
ICF ACCREDITED
SBCA is accredited by the International Coaching Federation as Continuing Coach Education (CCE).
SBCA might be for you if…
You’re a coach, therapist, mentor, or practitioner who wants to work with more depth and discernment
You’re interested in the root causes of perfectionism, procrastination, people-pleasing, overthinking, self-criticism, and protective patterns
You want to work in a way that is developmental, trauma-informed, and compassionate
You’re willing to examine your own relationship with self-doubt alongside your clients’
You believe meaningful coaching goes beyond quick fixes and behavioural change alone
You want to feel more resourced, skilled, and confident in the complexity of human change
You have existing client experience and are ready to deepen their work through a developmental lens.
Inside the curriculum
SBCA combines developmental coaching, trauma-informed practice, experiential learning, and evidence-based tools to help you work with self-doubt at its roots. Over nine rich modules, you’ll learn how to support clients with more depth, discernment, compassion, and confidence.
1. What Is Self-Doubt?
Explore self-doubt as an intelligent protective response rather than a flaw to overcome. Learn how self-doubt shapes behaviour, identity, and decision-making — and why insight alone often isn’t enough to create change.
2. Self-Doubt and Developmental Psychology
Learn a developmental approach to coaching that helps clients expand their capacity for self-awareness, complexity, emotional resilience, and meaningful action.
3. Trauma-Informed Coaching
Develop a grounded understanding of trauma, nervous system activation, boundaries, and emotional safety within the coaching relationship.
4. Coaching the Root Causes of Self-Doubt
Learn how protective beliefs are formed and how to compassionately work with the fears, risks, and unconscious strategies that keep clients stuck.
5. Coaching Your Clients’ Self-Doubt Story
Help clients untangle inherited narratives, identity stories, and old meaning-making patterns so they can relate to themselves differently.
6. Coaching the Protector
Explore the inner critic through an original, compassionate, trauma-informed lens and learn how to transform self-doubt from an adversary into a source of insight and protective intelligence.
7. Your Self-Doubt
Deepen your awareness of your own protective patterns, emotional triggers, and coaching edges so you can lead with greater presence, integrity, and courage.
8. Coaching With Clients’ Inner Compass
Support clients to reconnect with their values, self-belief, self-worth, self-trust, and self-acceptance beneath the noise of self-doubt.
9. Coaching With Dreams and Goals
Learn a compassionate, courage-based approach to change that helps clients take meaningful action even in the presence of fear, uncertainty, and setbacks.
You won’t do this alone.
Alongside the curriculum, you’ll be supported through live calls, coaching practice, supervision, and a community of thoughtful coaches who care deeply about their craft.
This is a learning environment designed not just for intellectual understanding, but for real integration.
You’ll be invited to practise the work, reflect deeply, experiment courageously, and develop your own voice and presence as a coach.
“Every coach needs SBCA. It is hands-down the best programme I’ve ever invested in.”
— Kate Jaeger-Thomas, Business Coach + Strategist
Hello you! I’m Sas Petherick
I’m a coach, supervisor, and teacher specialising in self-doubt, developmental coaching, and the inner work of meaningful change.
Over the last decade, I’ve coached hundreds of clients through private coaching, group programmes, retreats, and supervision. My Masters research explored the lived experience of self-doubt, and that work has since evolved into the Self-belief Coaching methodology taught inside SBCA.
What interests me most is not just behaviour change, but the questions beneath it:
What becomes possible when humans relate to themselves with more compassion, courage, discernment, and capacity? And how do we, as coaches, foster greater self-leadership in our clients?
SBCA brings together developmental coaching, trauma-informed practice, supervision, and experiential learning to help coaches support clients with more depth and skill.
If that’s the kind of work you’re here to do, you’ll feel very at home inside this programme.