ipe:
Let’s turn your coaching medicine into a booked-out practice that feels like a ripe f🍑king peach!
You’re ready for ipe if…
You’re fresh out of coach training and you know in your bones that this is your calling, but your self-doubt is loud and you feel a bit bamboozled about where to start with building your business.
You’re balancing coaching with an established career and you’re waiting for the moment you feel “ready” to claim your identity as a coach. You’d love to create a hybrid practice that combines both, but it all feels overwhelming.
You’ve realised that being an amazing coach isn’t enough to create a sustainable business. But marketing and selling feel crunchy AF, and OMG the visibility. You’re continuously looking for the ‘one thing’ that will make this feel easier…
You’ve got a 1:1 practice and would love to create a group offer, but this feels like a whole different beast! You don’t want to lose intimacy or impact, and you’re tangled in figuring out how to launch without feeling like you’re throwing spaghetti into the void.
The truth is, you don’t need more tools, badges, or coaching certifications.
You need a clear plan, specific-to-you actions, and rich support.
That’s exactly what Ripen gives you.
Instead of cobbling together instructions to fly the plane, imagine having a seasoned co-pilot who knows the skies (and always brings snacks)…
Ripen is a true mentoring partnership.
I’ll be beside you in the cockpit for an entire year, with holistic, personalised support, tailored to your practice.
Together, we’ll use my 5S Framework – Self-belief, Strategy, Sales, Service, + Scale – to focus our time where it matters most to you.
I know how to apply these essential elements to help you build sustainable success, whatever that means for you.
And while I can’t predict exactly what it will look like (or how fast it’ll unfold), I do know that when you’re willing to experiment thoughtfully and play the business game, the 5S Framework becomes your recipe for a coaching practice you genuinely freakin’ love.
Here’s how the 5S Framework unfolds….
Self-belief
Your greatest business asset is your self-belief, and it’s woven through everything we do in Ripen. Together we’ll gently interrupt, unhook, and heal the habits and worries that keep you second-guessing yourself, so you can take resourced, grounded, action and create a business that truly works for you.
Everything shifts when you feel safe, no matter what happens
When your practice flows from your unique medicine, you have no competition
Strategy
We’ll design a coaching practice that feels unmistakably yours — rooted in the unique blend of your values, personality, strengths, training, skills, and experience. Together, we’ll create an Offer Ecosystem that is coherent, satisfying to run, and resonates deeply with your beloved clients.
Sales
We’ll simplify the whole sales process so it feels clear, doable, and human. Together, we’ll create a rhythm of inviting your beloved clients in – no awkward tactics, no pressure, no urgency. Just values-based, relationship-led marketing and sales that feel as natural and generous as coaching itself.
When you 100% love your offers, sharing them feels easy!
Your coaching gets braver when you’ve got a place to bring the messy bits.
Service
Together, we’ll design a thoughtful client experience – from first contact to final session – that creates a container of trust, clarity, and care. Ripen includes built-in professional supervision: a safe space to deepen your craft, untangle sticky moments, and exhale. When you are well-resourced, your client outcomes expand wildly and your work feels lighter.
Scale
When you’re ready, we’ll explore what expansion looks like for you. It might mean doing less, delegating with confidence, systemising more, or creating your version of abundance: more clients, more income, more impact. Scaling in Ripen isn’t about chasing growth; it’s about deepening your embodied capacity to lead, receive, and sustain success on your own terms.
Success feels safe when you know you can hold it.
How ipe works:
Ripen is a blend of 1:1 mentoring and personalised support within the Ripen Partnership, complemented by business tools, momentum, and the support of a small community of thoughtful coaches in the Ripen Programme.
When you join, we’ll begin with a 90-minute Liftoff Session, where we’ll create a plan specific to your practice and your goals.
Our focus for the year is on creating the simplest strategy that will allow you to take care of you, and serve your clients deeply.
ipe Partnership
Tailored 1:1 Support + Rich Clarity!
HERE'S WHAT'S INCLUDED:
Our Liftoff Session
You’ll complete an in-depth profile about you, your business, your clients, and your goals. This profile provides us with allll the juicy details of your practice and where we are headed!
We’ll meet for our 90-minute 1:1 Liftoff Session.
Your Doable Plan
We’ll design (or refine) a simple business ecosystem with offers you’re completely sold on, excited to share, and your clients can’t wait to book.
You’ll have clear, doable steps matched to your goals and preferences, so you always know what to focus on next.
our Mentoring Partnership
As you take action (the hard bit!) I’ll be right beside you with six additional 1:1 sessions, plus Voxer support.
I can hold your multitudes – including your doubts and your ambition. I want you to know that all of you is inherently worthy and very welcome here. I’m deeply invested in you and your success.
Voxer Support
You’ll have me in your back pocket for pep talks, troubleshooting, recommendations, and fresh perspectives.
You’ll get unstuck quickly and keep momentum flowing, so business feels lighter, easier, and waaaaaaay less lonely.
Voxer is a free app that allows us to share unlimited voice messages.
ipe ibes:
'My coaching practice finally feels like me — coherent, grounded, and abundant. It supports me as deeply as I support my beloved clients.'
ipe Programme
practical tools + group camaraderie!
HERE’S WHATS INCLUDED:
The Ripen Library
Bite-sized lessons, templates, and proven approaches that save you hours of second-guessing. You’ll know how to create, market, price, and sell your offers – and feel confident, prepared, and back in control.
Monthly Ripen Calls
Live support for Ripen Coaches, where you can bring anything that feels meh or stuck: decisions, messaging, boundaries, launches, or tricky client moments. You’ll leave with clarity, grounded next steps, and the relief of knowing you’re never doing this alone.
Courage-based Goals
Choose a seasonal 50-day goal and map a doable plan. You’ll take consistent, human-sized steps that actually move your practice forward, and feel the pride of seeing yourself follow through.
Wordsmithing
Hands-on help to polish your website copy, email newsletters and social content until it sings. Your words will land with clarity, resonance, and sparkle (without sounding like a bland robot!) and you’ll feel proud, excited, and ready to share them.
ipe is about building a coaching practice that feels like home.
Here's where we'll land:
Attracting the right clients with ease and resonance. You’ll know exactly how to connect with the people already looking for your help, understanding what they are longing for, why they’re drawn to you, and how to share your message consistently.
Be the flame, not the moth.
Creating offers that sell because they serve. You’ll design a small, coherent Offer Ecosystem that sells with ease because each offer emerges from your coaching medicine, meets the genuine needs of your specific people, and is priced with integrity.
Trusting yourself as a coach. You’ll deepen your self-belief in your coaching craft by having a trusted place to unpack the inevitable confusing, activating, or tender moments of relational client work.
Become the coach who can hold whatever your beloved clients bring.
Marketing that feels like self-expression. Learn to craft messages that feel like love notes, like deliciously specific, laser-truthy invitations, like speaking to someone you really bloody care about.
When marketing is fun and creative, it’s magnetic (and impossible for the AI robots to replicate!).
Building steady, sustainable momentum. You’ll take human-sized, courage-based actions that compound over time into a business that feels spacious and sustainable.
Growing your embodied capacity to hold your version of success with a totally jazzed nervous system.
Handling the tricky stuff with grounded courage and self-trust. From sales conversations to pricing for value, from boundaries with clients to being more visible than the average bear: you’ll navigate it, the sticky stuff with deeper clarity.
Because you know you’ve got your own back, no matter what.
Let’s craft your 'ripe peach' coaching practice full of meaning and joy!
Hello you! I’m Sas Petherick
OG Coach. Supervisor. Unapologetic Self-belief nerd.
I believe leading a coaching practice is so bloody courageous, insanely rewarding, and its going to bring up all your stuff (if thats you: nothing’s gone wrong). Don’t let it distract you from the truth:
You are your most powerful coaching tool, and Self-belief is your most essential business resource. Building a business is a lot simpler than the world tells us it is. Waaaay dumber people than you are living the life you want. You can trust your discernment and your intuition. You can lead from your heart and your values, at an organic pace.
You can create a coaching practice that feels meaningful, joyful, abundant, and unmistakably yours.
Ripen is the COMBO of what I know works for creating your version of success.
- I’ve helped hundreds of beloved clients untangle from self-doubt and create robust self-belief.
- I have an MA in Coaching from Oxford and a Diploma in Coaching Supervision.
- I’ve been online for almost two decades and I’ve built a values-driven, financially abundant practice that is a total labour of love #teamunemployable
- Before I became a coach, I spent 15 years trusted by many high-profile organisations, household brands, government departments, and one Nobel Prize Winner, to lead complex business development projects.
I’ll be right beside you – seeing your doubts, reflecting back your gifts, and holding all the nuance in between.
All the parts of you are necessary for your leadership to shine; all the parts of you are warmly welcome.
Is this the year you ipe ?
If you are ready to go all in on your coaching, figure out how to play the business game, grow your self-belief and feel fully supported along the way:
Let's Chat!
Included: 90-minute Liftoff Session 6 one-hour one-on-one calls with me Full access to me via Voxer between calls Monthly group calls (beginning Jan 26) Quarterly Goal Sessions (beginning Jan 26) Ripen Library of tools and templates
ONE PAYMENT
$4000
(US Dollars)
SAVE 10%
MONTHLY PLAN
$370
x 12 (US Dollars)
How to Apply:
1
Let’s see if we are a good fit! Click ‘apply now’ and complete the short form (takes about 5 mins). You’ll also be able to schedule a time for us to chat more.
2
We’ll meet on Zoom for a no-pressure chat to talk more about your coaching work, your goals, and how I might be able to help.
3
If we decide to work together, I’ll zip over the payment links for you to book your place. We’ll get your Liftoff Session in the calendar as soon as you’re ready to go!