My Coaching Approach

My coaching is based on a Master’s degree in Coaching & Mentoring from Oxford Brookes University and professional training with the Center for Narrative Coaching and the Coaches Training Institute, as well as certification through Dr Martha Beck Incorporated.

I endeavour to remain theoretically grounded, empirically valid and conceptually coherent – while open to an unfolding wild and playful mystery that surrounds us.

My eclectic approach references Narrative Therapy, Attachment Theory, Adult Development Theory, Somatic work, Existentialism and Positive Psychology. I use techniques with roots in Transactional Analysis and Gestalt Therapy. I also incorporate mindfulness, therapeutic journalling and meditation practices.

I have been deeply influenced by the teachings of Robert Keegan, David Drake, Eugene Gendlin, Parker Palmer and Martha Beck (PhD’s all) respectively.

I have regular professional Supervision and personal coaching. I am an affiliate member of the British Psychological Society, as well as a member of the Association for Coaching which has a strong research focus.

A General Disclaimer

There are no guarantees that coaching will lead to true love, multiple orgasms, your dream job or winning the lottery.

Your life is unlikely to suddenly take on the lustre of a tampon ad, where your hair is perfect and you wear white jeans while riding a horse along a beach at sunset. The people who drive you nuts will remain themselves; your body will be with you always and life will continue its pace of one damn thing after another.

However. Having coached with hundreds of women, and after spending thousands of hours researching the empirical data that underpins this work, I know that coaching can lead to transformative change.

Occasionally this looks like big and obvious shifts. Mostly you have the exact same life, but inside there is this new quiet power and trust in yourself; you show up in the world in a totally different way. Your loved ones notice.

The process of coaching often feels revelatory and light. Sometimes it’s mucky and shitawful as we face the blergh-filled, uncertain bits together. But I promise that through it all, there will be unconditional support.

Sometimes we need to go underneath the long-held beliefs, the fear and the doubt to hear our deepest, wisest self. I can show you how to listen.

Your Data & Privacy

Your privacy and the data you volunteer, are managed with thought and respect.

I endeavour to be compliant with the General Data Protection Regulation (GDPR). I am registered with the Information Commissioner’s Office as a Data Controller (registration reference: ZA346674, start date: 21 April 2018).

Here follows an overview of the data I collect for the purposes of running and managing my coaching practice:

Coaching clients:

When we work together in a 1:1 relationship, I will collect your name, email and Skype contact details for the purposes of our coaching sessions. This data is held within Satori and my private paper files.

We may also agree that I will record our sessions for your own reflective purposes. These recordings are stored in a secure and encrypted file in Dropbox Pro. I delete these recordings every six months.

When you register for a group programme, workshop or retreat, the data you voluntarily provide may be held by SendOwl, MailChimp, Paypal, Google forms and Ruzuku for the purposes of delivering coaching services to you.

How your data is used:

Personal information is used in order to contact you regarding the service you have signed up for, and in some circumstances, to provide additional email support directly to you.

You will not be added to any other marketing lists, unless you have opted-in to those yourself.

Newsletter subscribers and Waiting Lists

When you sign up for my newsletters (Notes from the Path or The Thoughtful Coaches Insider) I collect your name and email address. This data is held in MailChimp.

If you sign up to be kept informed of availability for coaching and mentoring services, including workshops, retreats, group programmes and 1:1 coaching, I collect your name and email address. This data is held in MailChimp.

How your data is used:

Your name and email address are used to contact you weekly (for The Thoughtful Coaches Insider), monthly (for Notes from the Path), and on an ad-hoc basis when other services are available.

Website users

I may collect your IP address and information regarding your location and pages accessed. This data is collected and stored in WordPress and Google Analytics.

How your data is used:

This meta-data cannot be used to identify you as an individual. This provides analysis of general website traffic flows, activity and performance.

Your legal rights

I fully support the ethos of GDPR which is designed to keep the ownership of personal data within the control of individuals. This means you have rights in relation to your personal data, including the right to request access, request correction and request erasure of your personal data.

Access to your data:

You have the right to request a copy of the information I hold about you. If you would like a copy of the personal information I hold, please contact me.

You also have the right to be forgotten, so you can request the data I hold, to be deleted.

My process for responding to your data requests:

You will find an obvious link in every email correspondence I send you. This will allow you to update or remove any email related data, instantly.

If you wish to contact me directly, please email me at [email protected] I will respond to all legitimate requests within 30 days.

If you are not satisfied with my response or believe I am processing your personal data in any way that contravenes the regulations, you can complain to the Information Commissioner’s Office (ICO).


Please note that all words and photographs on this website, including the content of any courses, ebooks, audio or video files are copyright to Sas Petherick, unless otherwise stated. All rights are reserved.

This means I retain the intellectual property rights, for everything I create, until the end of time.

All content on this site has been created on a ‘please use’ basis, but please link back to this site and ensure I am credited. As my Gran would say: that’s just manners.

Please do not use anything for commercial purposes. If you have any doubts that you may be contravening copyright, please get in touch with me anytime: [email protected]

Comments & Feedback

I welcome respectful disagreement and encourage healthy debate. However, comments are monitored and may be deleted if I consider them offensive to myself or my readers. The same applies to any feedback offered on social media.

This site has been in existence since 2007. All content is a semi-permanent, point-in-time snapshot and on-line manifestation of what is in my brain.

My thoughts and opinions change from time to time. This is a consequence of living with an open heart and mind, and quite possibly because I am in possession of ovaries.

One of the best parts of this space is that it allows me to be part of a conversation with you. I’m so glad you are here.