Hello you



I coach with thinking HUMANS.

At the core of my work is an unconditional commitment to helping you to cultivate a sense of home within you.

Based on developing robust and tangible self-belief, self-worth, self trust and self-acceptance, coaching with me is about deeply knowing and accepting your whole self and understanding the patterns you are living in your life, work, and relationships.

I mentor Bravehearted business owners.

If you’re driven to use your talents in service to your people, it is absolutely possible to do this with integrity and a healthy income.

I help you navigate self-doubt and support you to create, build and grow a sustainable and successful business that supports you to thrive.

I host like-minded souls around a workshop table.

People say these experiences have been the birthplace of profound and abiding change in their lives.

Allowing yourself some time to explore who you are now is a gift to your future self. Expect a safe and welcoming space, nourishing food, pragmatic tools to open up your interior world, and always: belly laughs and magic.

I write as a practising human on Spaceship Earth.

I’ve been writing online since 2007: it’s the longest relationship of my adult life.

Words are like oxygen to me and I am fascinated by stories, ideas and conversations. When my pen scratches along the (literal or virtual) page, I am able to create a bridge between my thoughts and emotions, reason and intuition, the mundane and the magical.


  • Narrative Coaching for Practitioners, Centre for Narrative Coaching, 2016
  • Master of Arts, Coaching & Mentoring (Merit), Oxford Brookes University, 2015
  • Certified Dr. Martha Beck Coach, 2013
  • Coaches Training Institute, 2012
  • Post-Graduate Diploma in Business Administration, Massey University, 2007
  • Bachelor of Arts, Educational Psychology & Women’s Studies, University of Otago, 1995



I am powered by curiosity, kindness and black coffee.

I’m sharing this adventure with Mr P. Ash is my best friend, co-conspirator and favourite human. On paper, we couldn’t be more different, but our conscious, loving, sometimes crazy-making marriage is the thing I am most proud of. I don’t ever want our conversation to be over.

I love our big squishy sofa on a rainy Autumn afternoon. I can’t see a great movie too many times. I’ve travelled to every country in Europe and I still don’t believe in the physics of flight. Home is where my books are.

I believe in the healing power of belly laughs, poetry, bear-hugs, singing loudly while driving alone. And pie.

I’ve come to understand that being alive is an unending meaning-making process of imagination, experimentation and interpretation.

I agree with John Steinbeck: nothing good gets away.

It’s never too late to change your story.

Thanks for being here. I can already tell we’re going to get along bloody marvellously.



from grieving, burnt-out and lost, to finding my way home

Kind Words

What folks are saying

“Before I worked with Sas, I felt stuck in a rut and going round in circles, knowing I needed to make change, but being very fearful and confused about what, when and how.

Since we’ve worked together I’ve been able to gain clarity about my situation, take steps to make major change and understand myself a lot better. I have become more of a champion for myself. I cannot recommend Sas highly enough.”

Fiona, London

“Sas has a way of getting you to really think about what is behind the issue and since working with her I have come to terms with things that had been concerning me for years.  I have accepted myself for who I am and I feel so much more confident in my own instincts now.”

Corinne Phillips

“Without any doubt, working with Sas is the best investment I have ever made in myself. Sas is a total master at sensing where the tightest knots really are and then gently but firmly encouraging you to unpick them.

It’s been like adding the final pieces to a puzzle that I’ve been grappling with for years.”

Dr Rae Ritchie, Freelance Writer & Blogger